Increasing obesity amongst children, people spending a lot to stay fit and healthy, high disposable income, increasing purchasing power of the customers, growing awareness among the people, health benefits from the fruit juices are some of the growth accelerators in the Indian carbonated drinks market.
According to recently published report of Bonafide Research “India Carbonated Drinks Market Overview” presence of the global players like Coca Cola and PepsiCo have affected the Indian carbonated drinks market affirmatively. Keeping the price sensitive nature of Indian consumers in mind, the leaders are introducing their drinks in smaller packs so that it turns out to be feasible to the rural segment as well as the middle classed people in the urban segment.
